Tools for Farmers: Selling to Restaurants, Retailers & Institutions

Keys to a Successful Relationship, Originally Posted on CISA

Selling directly to restaurants, retailers and institutions can be a great way to expand your business and develop a reliable customer base. This tip sheet is part of a series (all available at designed to help farmers respond to the unique challenges in reaching out to and maintaining relationships with direct wholesale purchasers. When you approach restaurant owners, chefs, retailers, and purchasers at hospital, college and workplace cafeterias, you need to be prepared and professional. What follows are some tips for getting started and for keeping the relationship going strong over the years. View Selling Tipsheet.

•    Pricing & Invoicing Tipsheet:
•    Rodale Institute’s Tipsheet:

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